3 SEO Tips for YouTube Videos
YouTube today is the world’s second biggest search engine. YouTube has a huge untapped free traffic source. Almost 5 billion videos are watched on Youtube every single day. In an average month, 8 out of 10 18-49 year-olds watch YouTube.
Below are three simple, yet very effective strategies on how to optimize your YouTube videos to rank well in Google and YouTube.
Find Video Keywords
Just like anything that has to do with SEO, you need to do keyword research. The goal here is to find the keywords whose results feature on Google’s first page.
These keywords are called video keywords. Optimizing your video for keywords that do not have any video results in Google will mean that you will only get traffic from people who will be searching on YouTube, you need to find great longtail keywords.
If you correctly optimize your video for video keywords using longtail keywords, then you will get targeted traffic coming to your video directly from the first page of Google.
The best way to find the much-needed video keywords is to conduct a search for keywords specifically in your niche.
After finding the keywords, use the Google’s Keyword Planner to find out if the keyword has enough search volume every month.
The threshold that the search volume of any specific video keyword should meet to qualify as enough is usually three hundred searches every month.
If a keyword gets at least three hundred searches per month, then that means it will get a decent amount of searches in YouTube itself.
How To Use The Google Keyword Planner
High Quality Videos
The most useful YouTube ranking signal on YouTube is user engagement. No matter how much you try to optimize your video for search engines, if it’s a poor quality video, then it will not rank well in google.
YouTube judges your video usually based on how many YouTube users interact with with your video. How does YouTube know this?
There is a range of metrics that YouTube uses to determine if your video is of high quality or of low quality.
For example, it considers video retention, comments, people who subscribe after watching, how many people share your videos across social media sites, how many people favorite your video, and how people use the thumbs up and thumbs down feature.
I’m sure you can agree that these things will reveal a lot about the quality of your video. Therefore, produce high quality videos that will engage users to share your videos and to watch more of your YouTube videos.
The YouTube video description is very important. Google and YouTube usually rely on the text description of your video to determine the video’s content in order to rank it. You should describe your video mindful of the following:
–Put your website link at the top area of the video.
–The description should be at least 250 words, the more the better.
–The first twenty five words of the description should contain the main keywords you are trying to rank for.
–Include the keyword 3-4 times in the description.
Equally important are the tags, video title, and video filename. Use them with SEO
in mind, the more time you spend thinking about this the better your YouTube video will rank.
If you do all these things well, you will see an exponential growth in the numbers of your audience as you will rank well in Google and in YouTube.
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