3 Big Benefits of Using YouTube for Your Business
YouTube processes over 3 Billion searches in a month which makes it the second largest search engine and the 3rd most visited website worldwide after Google and Facebook.
Over one billion people visit YouTube each and every month which is why anyone in business should consider including it in their marketing strategies or campaign. While there are wide ranges of benefits that come about when marketing through YouTube, there are 3 Big Benefits of Using YouTube for Your Business.
It helps increase your rank in Google’s search engines
YouTube videos include a link to the business website in its description. One of the greatest features of YouTube video is, when someone is viewing, there are manychances they will visit the main site if the video impresses them.
This ultimately leads to higher ranks on Google search engines and the good thing about it, is that it’s not costly.
You can upload as many videos as you want, for absolutely no cost and there is no need to make a professional advert. All you need to use is a handheld camera and the editing tools available through YouTube.
It gives you a chance to grow your Audience worldwide.
Your YouTube video has the potential to be seen by millions of people around the world.
One characteristic of using video is that you are able to capture someone’s attention in just few seconds of the visitor clicking on your video, especially if your video engaging and entertaining.
So, when compared to written content, you are more likely to get a higher percentage of an audience and more click through rates (CTR).
The brilliant combination of video sharing features with YouTube also create an opportunity for audience engagement which means your audience promotes your brand while they still buy from you which improves your business or brand exposure.
It allows you to build your own email List
If you want to create an enormous number of email subscribers for your business, you can use YouTube for absolutely no cost. Just add your website link the description of each of your video to get more traffic to your website.
Many times, business owners feel that there are fewer chances of email subscription, but statistics shows that if someone watches at least 2 to 4 of your YouTube Videos, they are more likely to subscribe, which is far better compared to any subscription you can get from your website.
As you can see, YouTube is a very viable platform that you can use to help grow your business in an unimaginable way. If you invest some of your time to
learn the main features and components of the YouTube platform, it will for sure show itself to be a worthwhile addition to your business.
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